Once developed, your concise business statement, can be a workhorse for marketing your brand. Add it to your website homepage, social media bio, or Youtube intro video. Use it as an opening statement on your business plan or as an elevator pitch while networking.
To accelerate the growth of your business and market to your prospective clients and investors, you must first be able to explain your business concept concisely and convincingly.
The following steps will help you develop a clear and concise business statement.
Step 1 Identify Your Audience
Identify your audience and adapt your communication style and message to appeal to that audience. Your audience refers to the specific group of consumers most likely to want your product or a group of investors most likely to be drawn to your company’s profile.
Step 2 Define Your Brand and Develop Your Unique Selling Proposition.
Develop a clear statement that describes the benefit of your product to your customers. A unique selling proposition describes the clear advantage of your product or service and what distinguishes you from the competition.
To define your brand and business model, you must communicate your unique value proposition in a concise, compelling way while differentiating your brand from your competitors.
Step 3 Develop a Concise Business Statement
- What is your business name and what will your business do?
- Who are your core customers and what problem of theirs do you solve?
- How will you make money, and what sets you apart from your competition?
Although often overlooked, concise communication skills are a vital cornerstone in building a successful brand and e-commerce business.